Routemap Workshops

For any organisation or team:

What are the benefits?

Maximise use of your budget
When budgets are under pressure a Routemap will help you, your team or your organisation identify your key priority areas and how to address them.
Increased productivity
With all your team involved in the session, you’ll achieve a consensus on what your issues are and how they should be addressed.
Clarify your proposition
Marketing activity often fails due to lack of a clear ‘proposition’. The Routemap will help you consider what your product or service really offers and why a potential purchaser should choose you.
Avoid costly failures
Unclear objectives; poor proposition; loosely-defined target audience. If your communications are not based on sound thinking, you’re risking your valuable marketing budget. The Routemap will help you develop clearer briefs to designers, agencies and other suppliers - increasing your return on investment.

What does a Routemap involve?

A half-day interactive workshop - with you, your whole team or key individuals from your organisation.
The workshop will clarify your organisation or team goals, direction and approach.
The session uses a flexible structure to explore, challenge and clarify your thinking in various areas:
- Your objectives
- The key issues facing your team or organisation
- Your proposition
- Your target audience
- Your strategic approach
Brainstorming. Ideas generation. Direction-setting.
Following the session you’ll receive a write-up of the session output, the issues discussed and an Action Plan for you to implement.

Interested? To contact us - click here.

_________________________________________________________________________________

Case
Studies